Exploring Social Media in Health Care: Beyond Its Pervasiveness.
J Am Coll Radiol. 2018 Jan;15(1 Pt B):133-134. doi: 10.1016/j.jacr.2017.09.038. Epub 2017 Nov 6. Hawkins CM1, Carlos RC2.
Social media is everywhere. Throughout health care, social media profiles are rapidly proliferating for both organizations and individual providers. The number of platforms that host social media profiles seems to be multiplying at a similar rate. Accordingly, an increasing number of scholars have written about the overall increased adoption of social media among health care professionals, patients, and patient advocacy groups. Yet despite its growing pervasiveness, few scholarly analyses have investigated the ways in which social media may ultimately influence how we actually function as physicians on a day-to-day basis. To this point, the collective body of existing peer-reviewed literature in the health care social media space could be crudely summarized by saying, “Social media is growing, it’s not going away, and we should pay attention to it.”
This special issue of JACR aims to dive deeper and explore the ways in which social media will affect the careers of physicians. Addressing issues from its impact on contemporary scholarship to its influence on health care organizations, a multidisciplinary team of scholars have authored 17 articles that provide insight into a variety of aspects of social media that have, to this point, been largely unexplored. The special issue is briefly reviewed herein.